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Published October 14,2020 by Tvisha Technologies

Future of E-commerce: 10 Obvious Reasons Automation is a Game Changer in E-commerce Industry

One of the most important technologies that we have in today's digital era is e-commerce. It lets entrepreneurs save time, money, and to sell more.

It also provides an excellent opportunity for a business to grow and expand their market reach. That's because their location no longer limits their business.

Ultimately, as the business continues to scale, so will the rise in demand and complexity.

This post discusses why automation is an absolute game-changer for the e-commerce industry.

What is E-commerce Automation?

Automation refers to the use of software applications and tools to develop a streamlined e-commerce process.

This gets rid of disconnectivity and redundancy. It also improves growth, efficiency, and streamlines the flow of things.

Meaning, automated e-commerce is all about building a hands-free operation for your online store. Doing so lets you focus on revenue-generating activities instead of worrying about every little detail.

Implementing E-commerce Automation

How you automate your e-commerce process will depend on various factors. This includes your usual day-to-day operations and where the bottleneck often happens.

After all, the goal of automation is to streamline your processes. That said, we have listed down where automation is often used in e-commerce:

1. Order fulfillment

As an e-commerce seller, order fulfillment can be challenging. Now, let's take a closer look at these steps to help you know more about the e-commerce fulfillment process.

  • Inventory Management: 

    One way to streamline your order fulfillment process is to automate inventory planning and management. Doing so makes it easy to create product listings and make updates.

    Once you integrate your supplier in your system, you can change your product details in real-time. And this will immediately reflect on your online store.

  • Storage and Picking:

    The second roadblock you will encounter along the way is storage.

    If you do not systematically store your products, finding an item in your warehouse will be cumbersome.

    You should arrange your inventory correctly on the right shelves to avoid any hassle during pick-up. That's why companies should invest in an automated warehouse management system.

    That way, you can streamline the entire process.

  • Shipping and Packing: 

    The chances are that customers will abandon your cart when charges and taxes are way too high. Also, packing items takes a lot of work. Automating the entire process helps ease this tedious process.

2. Cart abandonment: 

On average, an e-commerce business from any industry has a cart abandonment rate of 69.57%. Cart abandonment could mean missed opportunities to drive sales.

Luckily, you can use automation to salvage some of those missed sales.

Enter, cart abandonment email. With this tactic's help, you can remind your customers that they still have items in the cart that they need to check out.

You can mix this with other tactics,

3. Customer support: 

In today's highly digital world, AI or Artificial Intelligence is not just a buzzword. While this does not mean voice-activated digital assistants or virtual coaches, you can take a straightforward approach.

For instance, by sending users the link to your FAQ page, each time they type in "how" or "help," you can assist them even without a standby or live agent.

Just note that these interactions do not necessarily lead to a sale.

4. Marketing

Marketing has been an increasingly important strategy for your online business.

There are many tools out there that allow you to automate social media and email. This provides you an omnichannel strategy that boosts your customer retention and a higher purchasing rate.

How Automation is Changing the E-commerce Industry

Now, let's walk you through some key ways how automation can benefit your e-commerce business in the long run:

1. Saving time

Perhaps one of the most obvious benefits of automation is that it saves you time. It eliminates the need of having to do manual data entry. You will not need an entire team to spend their day just inputting data.

It also dramatically cuts down the time you spend on data entry, freeing you and your employees to work on more important work. Just think of what you can do with all that extra time in your hands.

When you automate your daily chores, it will be easier for you to be creative, driving productivity and boosting your sales as you go.

2. Customer relationship building

E-commerce marketing automation also allows you to build rapport with your customers. Over time, this helps you boost your sales because you are reaching out to them in ways that feel more personal.

An excellent example of this is that marketing automation allows you to send out behavior triggered emails. As a result, you get to create a more personal customer experience.

You can also address your customers by their names, remember important dates like their birthday or the date when they signed up in your program.

You can also utilize their search and purchase history to give them new products that perfectly match their interests.

Therefore, offering your customers this kind of VIP treatment will significantly boost your revenues in the long run.

3. Cuts costs and increase ROI

Another benefit of marketing automation is that it allows you to generate a better ROI on employee costs.

It significantly reduces your crew's need to do mundane tasks. This includes filling datasheets, taking in customer calls, scheduling emails, and so on.

As a result, you only need to hire employees for work that brings revenue to your company and a better impact overall.

4. Enhanced product information

Apart from the inventory and order data, automation allows you to enhance your product information.

It sees to it that the online shoppers who rely on your listings will also get the right product information.

With automation, you can describe your products more accurately and assure users that they are purchasing the items they want.

5. Eliminating error

Manual work done by humans is bound to cause errors. If it is not identified and rectified on time, this can hurt your business in the long run, and event its reputation.

Automation relieves you from going through this kind of stress.

6. Better customer experience

The happier your customers or prospects are with your service, the better your revenues will be.

When you provide solutions and answers fast, they will likely stay loyal to your brand.

Marketing automation allows you to send personalized content during every stage of the customer journey. It also provides you with the right content, at the right time and with the right prospects.

Automation is marketing has now bridged the gap between brands and businesses and their customers. For example, customers no longer have to wait for hours or even days just so that they can get in touch with a customer representative.

All they needed to do is to send you a message in one of your social media accounts, or via a live chat, marketing automation and they can receive a prompt reply.

7. Acquire customer insight

Having automation software not just allows you to manage your inventory well. At the same time, it provides you with crucial customer insights.

For example, by knowing which particular part of your users have explored, you can provide them with relevant deals and promotions.

Moreover, there are many marketing tools out there that allow you to gather customer insights from site visitors. This includes the product they spent a lot of time looking at, the bounce rate, and so much more.

You can easily leverage these insights to help you run your marketing campaign.

8. Scheduling and organization

Through marketing automation, you can fine-tune all the details of your marketing campaign ahead of time.

With an excellent automation marketing solution, you can create and schedule your campaigns. It can be your email marketing campaigns, PPC ads, and social media posts.

It allows you to remain consistent, organized, and on top of things as you keep the bigger picture in mind.

9. Get a competitive advantage

Do you know that more than half of companies are using some marketing automation software? Installing it nowadays has become necessary to keep up and get ahead with the competition.

Instead of being left behind with many marketing pioneers in your field, you need to use the available resources. However, what you need is a strategy that will make you stand out from the rest of the competition.

10. Refining marketing strategy

Having a well-defined process allows you to generate accurate reports. This could come in handy if you want to know whether your campaigns and strategies bring in your desired results.

Simply put, automation makes it easier for you to iron down your campaigns' creases to create a much more successful one.

Over to You

If you want to make your e-commerce business successful, you should consider automating some parts of your operations.

Through it, you can speed up the order processing, ensure customer satisfaction, and reduce operating costs.

That's because it allows you to streamline your process. And having streamlined processes will enable you to focus on other aspects of your online business.

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