Top ECommerce Trends to Watch in 2024
The use of the internet has grown and spread around the world over the last two decades. With the increasing reach of the internet, the trend of E-commerce business is expanding and also primed to play an important role in the global economy. E-commerce is a great way to enlarge the existing business thereby increasing sales, reducing costs, and improving client satisfaction. As Ecommerce competition is heating up each day, many Ecommerce Website Development Company are going to the ends of the earth to steal customers from their competitors. The uprising trend of e-commerce website development may serve as an opportunity to generate maximum profit for your online business.
Finally, we bid farewell to the year 2017, which ushered in an upsurge of mobile shopping, social media campaigns, and cloud-based inventory management, among others. Here’s a list of tried and tested eCommerce trends that will continue to increase your profits and improve your customers’ user experience in 2018.
Here is the List of Top E-commerce Trends to Watch in 2024
1. Say Hello to Voice Searches and Purchases
In the upcoming years of the 20th century, smartphones and home smart speakers may allow the user to search and act online with a voice assistant. Currently, 40% of people are using this voice option more for local intents like ordering pizza, searching nearby ATM, and researching a restaurant, which may be expected to reach 50% in 2020. In order to capitalize on these options, experts are recommending optimizing the Google business listing page with unique URLs, which include relevant data like name, address, and phone number in your On-page content.
2. Omni Platform and Omni Device
As many people start accessing the online platforms and devices in order to integrate with the internet 2018 will see all platforms full. Conducive to reach the multi-channel shoppers, everyone must use the seamless visual and UI experiences in between the platforms to interact with the clients effectively with a single entity. Make your e-commerce website strategic with consistent branding, design, navigation, and advertising.
3. Additional Fulfilment Options
With the increasing online sales, everyone prefers same-day delivery with an option to return. A number of studies have also shown that many customers do not hesitate to pay extra for same-day delivery. Nowadays, e-commerce businesses are exploring creative ways to reduce the delivery time of orders. Some E-commerce development companies may also offer flexible delivery options to clients by setting the local drop-off points to ensure faster delivery options. The customers may also need an option to return their orders with minimum fuss and time lag.
4. Video Content
Video- the fastest growing format in the mobile culture to enhance online consumer internet traffic. It is one of the most interactive and face-to-face conversations with your potential clients that helps to increase your purchase intent to 97%. It will even explore ways to promote products more effectively through user-generated video content.
5. Chatbots and Messenger Apps
In 2018, chatbots and messenger apps are interactive and instant connection with clients on a 24/7 basis. These chatbots can operate through messenger apps, which may find favor in 2018. Currently, many e-commerce companies have started using chatbots to provide personal shopping services, send messages, and special offers. The dedicated teams of Ecommerce website developers can make your shopping experience personalized by designing your website more interactive by using chatbots and messenger apps.
6. Augmented Reality (AR)
Augmented Reality is an engaging way to reach a wide range of clients on mobile devices. It is a quick, easy, and interactive way for various platforms of e-commerce websites. In 2024, this technology is all set to enhance or amplify the visuals of the real world that we see through our eyes, with the help of computer-generated imagery. It helps to promote positive communication with customers and also within the business organization thereby improving work functions